thinking fashion

After the craziness that was Premiere Vision. I felt a bit shy at first by soon exhaustion took over me. I managed to get some contacts (hopefully some good ones) and lots more book ideas to buy (that never seems to exhaust itself?) on amazon as can’t afford those high inflated prices of the bookstore of the salon. I have now ate (also very high prices on food was starved as just ate an expensive tasteless small salad) thanks god! I am starting to feel a bit better (€3,30 for a bottle of water of 50ml!!! I means they are crazy evil!).

But like Phillip Lim says girls, Sono mama, meaning stay as you are!

I looked at the bureau de Style, or as you say trend bureaux, and found lots and lots of imagery coming from bloggers. I found it interesting as I felt it’s like people showcasing themselves their style look, how they wear their clothes hair make up and so on. I never really understand these trend people as they look so far ahead but somehow shape our fashion in next few years. I think individuality personality uniqueness are qualities that are part of you and how you dress and decide to express yourself visually. I liked Phillip Lim video on his latest collection on Garance Dore’s blog. I found it refreshing how he sees this collection not an end but a journey. Clothes are a journey and I am embarking on one with my scarf project.

On the way home I was reading an fascinating article in a newspaper that was given to me (free, the Senken Vol.15 monday 28 January 2013). It relates the findings from a research that was made with Japanese consumers (the survey was done by Nomura Research Institute last summer on 10,000 consumers aged 15-79). “In terms of their priorities when purchasing good, the percentage of consumers who selected “I buy what is cheapest” (41%) was lower than in previous years. Conversely, “I want things I can use for as long as possible” (62%), “I want high-quality items regardless of cost” (46%), have all been increasing annually.” So amazing insn’it? Well ok it’s for Japan but I can feel this tendency everywhere (ok I don’t live everywhere but you know what I mean, it’s been a feeling I have been receiving when talking to friends people and all)

Another fact I found really interesting and recalled my way of shopping was how people used online shopping versus physical stores. “When asked where people get their information on services and products to purchase, the most popular response from both men and women was “Physical Stores.” That number was up from the 2009 survey, and found particularly strong representation among women in their 20s and 30s.” “with an excess of information at their disposal, people want to go to physical stores to test products themselves. Seeing more people asking advice from sales clerks demonstrates that  a fusion of the online and the physical is growing more important.” “Online shopping has increased steadily among all age group, particularly people in their 30s (58% use Internet shopping). 70% of those reported that they prefer to check products in person before buying them online.” I am basically these people, I tend to want to see the item I am after in the flesh and then for convenience and also most of the times for the price, I buy it online. How about you? Well I guess this post is like a journey too, Sono mama people!

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