Issa Spring 2012 RTW (photos from the review on this is what I discovered,  Camilla Al Fayed  ”bought a majority stake in the label last summer and is now its chairwoman.The Middleton-Al Fayed synergy means Issa could be poised for serious expansion, which makes the question of whether these perfectly nice, flattering dresses merit over 40 looks on a runway a moot point.

This season’s theme tapped into Helayel’s native Rio de Janeiro, which gave you pineapple and palm leaf prints on little suits and dresses—some in crisp woven cotton, new ground for the jersey girl. The motif also decked out swimwear and cover-ups, the former a necessity if you’re celebrating the international bikini capital.”

(Meenal Mistry LONDON, September 17, 2011)

Well after that discovery I do feel there are too many looks that not necessarily go together and it feels a bit too much commercialized. It lost it’s poetry.

Anyhow I put 4 looks together that I feel really embodies the girl of Rio De Janeiro, this free flowing colourful, playful full of pattern (Brazilian love prints, so do I, maybe that’s where it is coming from) naturally sexy and feliz (happiness), the ever optimist girl of Rio…

Ah que saudades…. I miss you Rio !



Leave a Reply

Your email address will not be published. Required fields are marked *