thakoon

AN INTERESTING REVIEW I READ THIS MORNING ON STYLE.COM, MY BIBLE AT THE MOMENT AS YOU CAN SEE….
THAKOON PANICHGUL’S SECONDARY COLLECTION,ADDITION, HAS BROKEN AWAY FROM HIS MAIN LINE, IN MOOD AND IN REAL ESTATE. IN HIS SHOWROOM THIS WEEK, PANICHGUL SAID THE LABEL NOW HANGS COMFORTABLY IN THE CONTEMPORARY SECTION OF THE STORES THAT CARRY HIS NAMESAKE LINE; AND INSTEAD OF BEING TIED TO THE TRENDS OF THE SEASON ON THE MAIN STAGE, IT ALLOWS HIM THE OPPORTUNITY TO TRY SOMETHING NEW—AND TO RETRY WHAT’S WORKED BEFORE. ADDITION IS BOTH A LAB FOR TESTING AND A WINNER’S CIRCLE FOR BEST-SELLERS TO ENJOY A SECOND AND THIRD SHOWING INSTEAD OF BEING QUICKLY PUT OUT TO PASTURE. THAT’S A STRATEGY THAT SUITS CUSTOMERS AS WELL AS DESIGNERS. A GREAT LITTLE DRESS IS STILL A GREAT LITTLE DRESS SEASONS AND EVEN YEARS LATER, NEVER MIND WHETHER IT’S CURRENTLY THE FLAVOR OF THE MONTH.

 

BY MATTHEW SCHNEIER NEW YORK, SEPTEMBER 20, 2011

 

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